When you make a video clip, ask yourself a fundamental question: "Do you want the person to comply with preconceived instructions or do you want the person to decide with more freedom?". We will, perhaps, not be always so fortunate as to get a project that aims at making people more free. These kinds of projects are the best for us because they would offer us the largest possible amount of creativity. In some cases, we may have to do projects where we want people to obey some sort of Governmental policy. That would reduce our creativity, but not totally suffocate it, if we believe that it is a good policy. Anyway teachers are always some sort of announcers of public norms. Even when you make a project aimed at making persons more free, you will have to tell them that there are some basic rules that they must comply with in order to assert their freedom. So teaching it is not just talking abstractly of freedom, but also empowering the persons by providing them with the appropriate know-how. But even when you want the people to follow your advice, the approach of education is different from advertisement. The structural pattern is different. The basic and different approach is asking oneself what the priority is of this particular product you are making.

If the State Bank of India has been bought by the Chase Manhattan Bank and we have to re-train the managers of SBI because they need to have a different managerial approach after being privatised, then you know that this is not the training course for making people more free. You must say that this is a project/programme purpose plan for the bank and that they will have to stick to it. You must in this case, teach them how to obey. It is a strategy.

Another project. We have to make an audio-visual on how to re-organise trade unionism in privatised organisations. Our action sponsor/beneficiary is the trade union itself. Now we have to choose if we want to be authoritative or not. Our target is the local trade union leaders. We can inform them of what the top brass of the organisation has to say and talk from their pedestal. In this case, we will imply that "if you do not comply, we will substitute you". Or we can be "on their side" presenting new strategies that are in their own interest. We can explain them that the new process of globalisation requires new kinds of trade union leadership. Once the organization is privatised, one can say that the old kind of trade unionism has been defeated. So do we abandon all kinds of trade unionism or re-think about it in a different approach. For this, we must make the trade union leaders creative and this process of teaching will be different from the process of teaching him party discipline.