Module 4.10 - Communication Climate
Module Introduction
Information
will flow much more freely in an organization where there is a positive communication
climate, but may not flow at all, especially when it is most needed, if there is a
negative communication climate. A supportive
communication climate allows for a better exchange of information and a more positive work
environment.
An
organizations climate can be equated to the weatherit is the atmosphere that
people feel within the organization itself. It
is an integral part of organizational culture. More
specifically, organizational climate is the atmosphere of supportiveness or
defensiveness people feel within the organization and the feelings they have about sending
and receiving messages.
To build a supportive communication
climate you need to send messages that acknowledge effort, creativity, and teamwork,
engage people in the decision making process, establish trust, which is maintained through
consistency, congruity, reliability, and integrity.
It is
not enough to be a nice manager and create a nice environment in which to communicate and
work. You must also communicate a sense of
challenge to your employees by placing importance on high quality and establishing high
performance goals.
1. Defining
Communication Climate
Information will flow much more freely in an organization where there is a positive communication climate, but may not flow at all, especially when it is most needed, if there is a negative communication climate.
Its a shame that you cant turn on the radio and get an office weather report on your way to work every day: A thunderstorm has moved into the top floor this morning, blocking all communication with senior management. This is complicated by a high pressure system producing a hot air mass that will bring rain, fog, and showers on middle management, and a 20 percent possibility of hail on department heads.
While all project/programme purposees are based on communication, some organizational cultures and bureaucracies go out of their way to stifle or interfere with it. Other organizations make it easy and comfortable to communicate with others.
An
organizations climate can be equated to the weatherit is the atmosphere that
people feel within the organization itself. It
is an integral part of organizational culture. More
specifically, organizational climate is the atmosphere of supportiveness or defensiveness
people feel within the organization and the feelings they have about sending and receiving
messages. An example would be employee
satisfaction with organization communication channels. Do they know that when they have something to say, they have a way to say it
so that it will be heard, and that people will listen and take their ideas or comments
seriously? The overall organizational climate
also includes the organizations communication climatehow free people feel to
communicate at work, especially about bad news or negative information. When people feel they cannot communicate bad news
for fear of reprisal, then the organization loses valuable information about how it
operates.
The communication climate in
your organization can have a tremendous impact on how people not only communicate with one
another, but also with how they workand how hard they work for the organization. If employees perceive your organizations
climate as weak, then it is likely that the communication climate within the
organization will also be poor. Both organizational and communication climate
influence how employees handle important organizational information. If the climate is strong and positive, employees
are more inclined to pass along organizational messages in more positive and effective
ways. Additionally, a positive communication climate fosters employee motivation,
commitment, and productivity. It is, however,
often challenging to maintain a positive feeling in the midst of change and uncertainty.
To make proactive and informed decisions
about what you can do to make the organizational/communication climate better, you
first need to have a clearer understanding of the existing climate.
We will start our examination of
communication climate by looking at its components. According to communication scholar, W.
Charles Redding the communication climate in any organization is composed of five
components. You can create a positive
organizational and communication climate through:
3. Supportiveness
To build a supportive communication climate you need to send messages
that acknowledge effort, creativity, and teamwork. A
supportive communication climate allows for a better exchange of information and a
more positive work environment. According
to psychologist Jack Gibb, the following behaviors help to create a supportive climate, in
contrast to a defensive climate, which is the opposite of supportiveness:
· Empathy: To express respect for the worth and value of other people and their abilities and competence. To pay attention to other peoples problem, not to ignore and be indifferent to them.
· Nonjudgmental: To present your own position as an opinion and not as a demand for the other person to do things your way. Not to question other peoples values and motives. When problems occur to look for solutions rather than to try to find someone to blame.
· Participation: To work together to seek a common solution rather than having any preconceived correct way of getting a job done.
· Straight Forward: To be open and free of deception, rather than having hidden motives and hidden agenda. Being non-manipulative with others.
· Equality: To approach problems with mutual respect and trust, rather than looking at others as inherently inferior. This does not mean that you need to disregard hierarchical differences, but that you attach little importance to differences in power and status.
· Relativity: To tolerate differences and to know that the way for you may not be the way for everyone, rather than being dogmatic and closed to other peoples ideas and perception
4. Participative Decision-Making
To create a positive communication
climate you need to engage people in the decision making process. You can do this by having employees participate in
identifying and solving problems that affect them and their working conditions. Participative decision-making means that you
assist your employees in setting standards and goals for the work they do.
You can also allow employees to develop
and establish methods of doing their jobs so that they can take ownership in the work that
they do. To make participative
decision-making successful you will need to concentrate on issues and problems over
which your employees have some control. By
focusing on areas where they can have no impact can only lead to frustration and
disappointment.
Participative decision-making means that
you cannot dictate to your employees how to do their jobs.
Micromanagement is the antithesis of participative decision-making. However, the process of participative
decision-making is not simply handing decisions over to employees, but rather you need to
train and coach them to be able to make better decisions, set and reach realistic goals,
and perform their jobs more effectively and productively.
Such training and coaching will also help in the longer-range employee development
process.
Another
advantage of participative decision-making is that employees are much more committed to
outcomes that they have had a part in creating. When
people have been a part of the decision making process, they are much more willing to see
those decisions through to a successful conclusion than if the decisions were imposed upon
them.
5. Trust
Before there can be effective
employee communication, there must be a climate of trust (the feeling that anothers
motives are what he or she says they are). An
employee trusts in superiors when they have confidence in the superiors intentions
and motives, when the superior has proven to keep his or her word, when they are sincere
not only in their dealings with themselves but with other people, and when the employees
are not afraid that they will be met with retaliation for supplying negative information.
Manager and leaders do not automatically enjoy trust; they must earn it.
Trust is crucial to motivating
employees because, in general, people are unwilling to do their best work for someone they
do not trust. Additionally, trust is central to the organizational and communication
climate. If trust deteriorates, so too will the positive climate you have worked to create
leading to hoarding of information; distortion of messages will likely occur as will
deception, low morale, suspiciousness and close-mindedness. No one wants to follow someone
they dont trust.
Trust is also crucial in minimizing
message distortion. The more employees
trust their manager, the more they send messages that are more accurate. Employees that distrust their managers distort
their messages, especially in making themselves look good and in minimizing any problems
they are having. We need accurate information
to make good decisions. Building trust is one
way of obtaining more accurate information.
Trust, then, is at the top of leadership
skills, but it is also runs two-ways. The leaders must trust the subordinates in order to
expect the subordinates to trust them and vice versa. When leaders trust their
subordinates by giving them more and greater information and responsibilities, they often
gain additional respect for their insight into the subordinates skills. This growing
reservoir of trust can be drawn upon to achieve other important organizational goals.
6. Building
Trust
Build trust by sharing your concerns and encouraging others to do the same. Do what you say you are going to do and stand by your working teams.
To build a trusting climate:
·
Express
your doubts, concerns and feelings in an open, natural way. Encourage your subordinates to
do so also.
·
When
subordinates are willing to express their doubts, concerns and feelings, accept them
thoroughly.
·
Set
honesty as one standard that will not be compromised. Demand it from yourself and from
your staff.
·
Be
clear in your expectations when assigning work or eliciting opinions. Explain your
reasons, wherever possible, behind requests and directions.
·
Encourage
subordinates to look to you as a possible resource in accomplishing results, but develop
and reinforce independence.
·
When
something goes wrong, determine what happened, not who did it.
·
Encourage
active support and participation in corrective measures from those involved.
·
Share
credit for successes; assume the bulk of the responsibility for criticism of your unit.
Once a leader/manager has developed
trust with employees, he/she must work at keeping it through consistency, congruity,
reliability, and integrity.
7. Building Trust (Continued)
Again, it is not enough to build trust. Trust
must also be maintained through consistency, congruity, reliability, and integrity.
Consistency is the ability to
keep going and remain focused on the organizations goals despite challenges and
setbacks that may arise. It is easier to trust a leader who remains calm and directed when
difficulties emerge. Consistency also means
people can count on your behavior to be predictable.
To be trusted you cannot be seen as being capricious and erratic. This does not mean that you should not be flexible,
but rather than changes are discussed and your behavior is not seen as inconsistent.
Congruity refers to how well a
leaders behavior matches what he/she says. To maintain employee faith and trust, the
manager/leaders behaviors should match that what he/she says. In order to be trusted you need to have your
actions match your words. In other words say
what you mean and mean what you saybut say it in a way that is not mean or
malicious.
Reliability refers to what degree
employees can depend on their leader/manager to support them, especially in times of need
or challenge. Employees are much more likely
to trust a manager who is willing to do his or her utmost to support them.
Integrity is the ability to keep
promises and commitments that promote the well being of the organization and all of its
stakeholders both internal and external. In
other words, it takes more than keeping your word, but to not make promises that
compromise the organization in the first place.
Building and maintaining trust is not easy.
Unfortunately, it is much easier to lose trust than to keep it.
8. Behaviors That Endanger Trust
In the same way that a manager can encourage trusting relationships, a manager can also endanger trust by keeping secrets, discouraging interaction or looking for people to blame when something goes wrong. By avoiding the behaviors listed here, you will help ensure the maintenance and enhancement of a trusting atmosphere:
·
Look
on expressions of feelings and doubts as signs of weakness.
·
Be
sarcastic, but cleverly so.
·
Let
your subordinates know that you expect them to "stretch the truth" a little if
it will make the organization look good.
·
Be
secretive. Never let anyone really be sure
what's on your mind. This keeps them on their
toes.
·
Discourage
subordinates from coming to you for help. After
all, they should be "stem winders" and "self-starters.
·
When
something goes wrong, blow up, hit the ceiling, and look for the guilty party.
·
Gossip
about and disparage others on the staff when they are not present. Over react to casual comments by others about your
people.
It is important to be aware of both the behaviors that build trust and those that endanger trust so that you can create a trusting climate in which there is a free flow of information.
9.
Openness
Openness
refers to the candid disclosure of information, particularly negative information and the
sharing of feelings and opinions regarding the organization and its activities. Open
communication in terms of expressing your ideas and feelings through verbal channels in
organizations has led to higher production and better performance within the organization.
However, simply showing feelings and not discussing them openly, is viewed as
dysfunctional and can be very counter productive.
There
are several things that can be done to improve openness within the organization. To encourage openness:
· Establish Two-Way Communication. Establish genuine two-way communication within the ranks of management, between management and employees, and among employees themselves.
· Improve Accessibility. Improve managements accessibility to employees especially in terms of listening. People will be more open if they feel they have a non-judgmental, trustworthy audience.
· Establish a Welcoming Climate. Establish a climate that welcomes the new and the different and be open to hearing all ideas.
· Reward Creativity. Offer obvious and visible benefits for both employees and management who have shared creative new ideas.
·
Solicit and Accept Criticism. Be open to and accept criticism without
becoming defensive (we all have room for improvement here).
·
Show Genuine Sensitivity. Show a genuine sensitivity to employees and a
willingness to grapple with employee problems and difficulties.
10.
Emphasis on
High Quality, High Performance Goals
Up to this point the issues that have been discussed concerning communication climate have focused on relationships rather than on information. That is, all of the aspects that we have talked about that create a positive communication climate have to do with how you interact with, relate to, and treat your employees.
Placing importance on high quality
and high performance goals has to do with the content of the communication that you have
with your employees. Such an emphasis is the
most important focus of the content of your messages to your employees.
It is not enough to be a nice manager
and create a nice environment in which to communicate and work. You must also communicate a sense of challenge to
your employees.
While you do need to communicate openly,
create trust, let your employees know that you support them, and have your employees
participate in decisions that affect them, you also need to let them know that it is
important to achieve not only the goals they have set for themselves and the team or
department, but also to help the organization achieve its goals.
It is also not even enough just to
stress challenge, high quality, and excellent performance in your messages to your
employees. You also need to give your
employees the information they need to get the job done and to do it well.
Establishing trust, openness, support,
and a participative environment creates the setting in which employees will accept, be
open to, and be ready to work toward team, department, and organization goalsand be
willing to do so in a productive and effective manner.
Assignments
Matching the Columns
1.
Supportiveness
A. Leads to higher production and better
performance
2.
Openness
B. Endangers trust
3.
Establish
trust C.
Leads to a better exchange of
information
4.
Participative
Decision-Making
D. Refers to candid disclosure of both
positive and negative information
5.
Emphasis on Higher
Goals E.
By sharing your concerns and standing
by your working teams
6.
Taking credit for others
successes F. Includes
employees identifying and
solving problems that affect them
Answers:
1.) C
2.) D
3.) E
4.) F
5.) A
6.) B
Multiple Choice
1.
Both organizational and communication climate___________.
a. Have very little impact on how hard employees work.
b. Influence how employees handle important
organizational information.
c. Includes sharing only positive information.
d. Only effects the way people communicate with each other.
2.
A supportive communication climate______________.
a. Includes empathy and equality
b. Is manipulative
c. Encourages gossip
d. means questioning other peoples motives
3.
Building trust means_________.
a. consistency and congruity
b. reliability and integrity
c. Sharing credit for successes
d. All of the above
4.
Openness________.
a. Encourages top down communication only
b. Encourages you to show your feelings but not discuss them
c. Solicits and accepts criticism
d. Does not encourage sharing negative information
True/False
1.
_______ Emphasis on high performance goals only stresses employees and makes
them
less productive.
2.
_______ It is important to present your own position as opinion and not a demand
for
your own way.
3.
________Allowing employees to establish their own methods of doing jobs creates
a
sense of ownership in their work.
4.
________Manager/leaders automatically require the employees trust because of
their
position in the organization.
5.
_______ It is always important to know who did it when something goes
wrong.
6.
_______ Say what you mean and mean what you say in order to be trusted by your
employees.
Answers:
1.) F
2.) T
3.) T
4.) F
5.) F
6.) T
Summary
Information
will flow much more freely in an organization where there is a positive communication
climate, but may not flow at all, especially when it is most needed, if there is a
negative communication climate. A supportive communication
climate allows for a better exchange of information and a more positive work environment.
An
organizations climate can be equated to the weatherit is the atmosphere that
people feel within the organization itself. It
is an integral part of organizational culture. More
specifically, organizational climate is the atmosphere of supportiveness or
defensiveness people feel within the organization and the feelings they have about sending
and receiving messages.
To build a supportive communication
climate you need to send messages that acknowledge effort, creativity, and teamwork,
engage people in the decision making process, and establish trust, which is maintained
through consistency, congruity, reliability, and integrity.
It is not enough to be a nice manager and create a nice environment in which to communicate and work. You must also communicate a sense of challenge to your employees by placing importance on high quality and establishing high performance goals.
Test
Answers:
1.) T
2.) F both positive and negative information
3.) F Higher productivity and better performance
4.) T
5.) T
6.) F need to fix problem, not blame
7.) T
8.) T
9.) T
10. F showing and not discussing feelings is counter productive.
Becker,
B. (1988). The Art of Communicating.
Boman,
Lee G. and Deal, Terrence E. (1997) 2nd edition, Reframing Organizations: Artistry,
Choice and Leadership, Jossey-Bass.
Fortini-Campbell,
L., May, M., Kangas, M., and Bailey, P.
Verderber,
K.S. and Verderber, R. 1977. InterAct: Using
Interpersonal Communication Skills,
Communication climate: the atmosphere that people feel within the organization itself. It is the supportiveness or defensiveness people feel within the organization and the feelings they have about sending and receiving messages.
Participative decision-making: Employees identify and sole problems that affect them and their working conditions. Managers assist employees in setting standards and goals for the work they do.
Congruity: refers to how well a leaders behavior matches what he/she says. To create and maintain trust in the environment, your actions must match your words.
Integrity: is the ability to keep promises and commitments that promote the well being of the organization and all of its stakeholders both internal and external.
Both organizational and communication climate influence how employees handle important organizational information. A positive climate fosters employee motivation, commitment, and productivity.
The leaders must trust in their subordinates in order to expect subordinates to trust in them. When leaders trust their subordinates by giving them more and greater information and responsibilities, they often gain additional respect for their insight into the subordinates skills. This growing reservoir of trust can be drawn upon to achieve other important organizational goals.
3. Arent expressions of feelings and doubts signs
of weakness, particularly in the workplace?
Expressing feelings and doubts is part of the negative information that managers/leaders need to hear and respond to if the organization is to have a climate of honesty, trust and openness. Organizations are not perfect and always need feedback from the employees.
End of
Module
see also
Characteristics of a Positive Communication Climate