Tasks, tools and elements of communication
Communication is the process through which social ties are established
There is no community (or society) without group identity: this identity is formed when communication achieves its objective
The objective of communication is achieved when a group of "I"s accept to identify themselves as a "we". This collective identity is the psychological base of a community (or society).
In the professional world, communication is the process of generating professional partnership with stakeholders, by expressing specific organisational needs and scopes. Communication skill in today’s professional environment is increasingly important due to the ever-growing volume and value of information in a constantly changing social set up. Efficient organisations successfully integrate new information technologies and learn how to communicate effectively with both internal and external stakeholders.
To lead to successful results, communicational messages must be carefully thought out before they are presented to the intended audience, to make sure that they adequately reflect organisational needs, wants, goals, and desires; in other words the organisation’s mission and vision.
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Different approaches to comunication management