Communication Strategy Design: A Definition

See also  Developing Communication Strategy  in Communication Skill   

Project communications planning

Training as a Communication Strategy  in Tasks, tools and elements of communication

and Project communications planning    in Project Communication Managementt

The Strategy Challenges

A strategy is a long term plan of action designed to achieve a particular goal, most often "winning". Strategy is differentiated from tactics or immediate actions with resources at hand. Originally confined to military matters, the word has become commonly used in many disparate fields, such as:Strategy - Wikipedia, the free encyclopedia

A strategy can be defined as:

A systematic, well-planned series of actions, combining different methods, techniques and tools, to achieve an intended change or objective utilising the available resources within a specific time frame.

Similarly a communication strategy is a well-planned series of actions aimed at achieving certain objectives through the use of communication methods, techniques and approaches. From this definition it can be inferred that before you even start thinking about the communication strategy you need to have in mind clear objectives. These objectives will assist you to determine how to go about solving the problem. Objectives are the basis of your strategy. Once the objectives are set, you need to assess the available resources to you in order to refine your communication strategy. This is a strategy that should be:

• consistent with the field findings and the project framework;
• feasible (in relation to the resources available and the timeframe);
• effective (makes the best use of the available resources in order to achieve the set objectives).

Strategic management is about the organizational success now and in the future. This management and research approach concentrates on the organization's ability to organize its routines, capabilities and resources for success.

The strategic management breaks away from the concept of strategy. They are far from the same.

ime scales

Strategic management operates on several time scales. Short term strategies involve planning and managing for the present. Long term strategies involve preparing for and preempting the future. Marketing strategist Derek Abell (1993), has suggested that understanding this dual nature of strategic management is the least understood part of the process. He claims that balancing aspects of strategic planning requires the use of dual strategies simultaneously.

Strategic Management is actually a solid foundation or a framework within which all the functioning managerial operations are bundled together. This is the highest level organizational activity that sets the terms and goals for a organization that it should follow for prosperity.

General approaches

Strategic management techniques can be viewed as bottom-up, top-down, or collaborative processes. In the bottom-up approach, employees submit proposals to their managers who, in turn, funnel the substance of a new strategy, all of which is done without a grand strategic design or a strategic architect. The top-down approach is the most common by far. In it, the CEO, possibly with the assistance of a strategic planning team, decides on the overall direction the organization should take. Some organizations are starting to experiment with collaborative strategic planning techniques that recognize the emergent nature of strategic decisions.Strategic management - Wikipedia, the free encyclopedia