Assignments   Organization Web Sites

Organization Web Sites

Matching the Columns

1.  organization websites                                                  A. Declaration of organization purpose

 

2.  Mission statement                                                    B. organization web address

3.  URL                                                                        C. Host computer where web pages are stored

4.  Server                                                                     D.  Permanent organization promotion and advertisement

5.   Web developer                                                       E.  Site architect

6.  Web Designer                                                        F.  Site implementer

 

Answers:  1.) d, 2.) a, 3.) b, 4.) c, 5.) f, 6.) e

 

Multiple-Choice

1.      Websites are available to:  

a.       Employees

b.      Public

c.       Management

d.      All of the above

2.      Websites are available:

a.       During working hours

b.      All the time

c.       Only in the evenings

d.      Only during hours the organization’s offices are open

  1. The design of a website includes:
    1. Black and white text
    2. Color photos
    3. Video/soundtracks
    4. All of the above
  1. The website mission statement should include:
    1. A prayer for consumers
    2. A declaration of why the website exists
    3. A chart of the hierarchy of the organization
    4. A speech by the chairman of the board
  2. Websites can include:  
    1. organization email addresses
    2. Bulletin boards
    3. Order forms
    4. All of the above
  3. The most effective way to write the organization’s website mission statement is to: 
    1. Have the designer write it
    2. Have management write it
    3. Involve employees and beneficiaries
    4. Hire a professional journalist to write it
  4. The person creating the website should be a:
    1. Senior manager
    2. Computer technician
    3. Web designer
    4. Professional journalist
  5. A website can be updated:
    1. Whenever necessary
    2. Never
    3. Whenever technology changes
    4. Only when product information changes

 

Summary

      organization web sites and URLs have become as ubiquitous as telephone and fax numbers. They are communication, marketing, and advertising tools that are available to you and your beneficiaries 24 hours a day, seven days a week.

     Actually designing, setting up, and running an Internet site requires a great deal of technical knowledge. Before that starts, however, a organization has to know what it wants to put on the Internet, and how both internal and external stakeholders will use it.

~ ~ ~ ~ ~

 

 

Module Test

 

1.)        Websites can be as big or small as the organization wants them

                                               True                            False

 

2.)        Most large organizations have very sophisticated websites

                                               True                             False

 

3.)        News releases can be included on a website

                                               True                            False

 

4.)        People do not usually buy goods through a website

                                               True                             False

 

5.)        It is important to consider the computer of the people using your website

                                               True                            False

 

6.)        It is a good idea to look at your competitors’ websites for design ideas

                                               True                            False

7.)         The organization mission statement is less important than color photos and videos

True                            False

8.)        Your website content should be decided by one person to avoid confusion

                                               True                             False

 

9.)        Websites can serve as an internal communication tool

                                               True                            False

10)     It is not possible to prevent external access to your website

True                            False

 

 

Bibliography

 

Siegel, David. (1997). Creating Killer Websites,   Hayden Books

 

Chase, Larry & Shulock, Eileen (2000). Essential project/programme purpose Tactics for the Net,  John Wiley & Sons

 

Sweeney, Susan (2000). 101 Ways to Promote your Web Site,  Maximum Press

 

 

Glossary

 

Bandwidth – The technical capacity for a computer’s communication device to receive information.   The bandwidth tells you how wide your access to it is to information coming from outside.  The wider the bandwidth, the more quickly information can be received.

 

Mission Statement – A clear declaration of why the organization—or any department within the organization, including its website—exists, what it does, and how it will do it.

 

Website – A location on the World Wide Web which is a organization’s window that the world can use to look in on it.  The organization’s website is a display case to feature whatever it is the organization wants to tell the world about.

 

Server – The host computer where your web pages are stored, and that people access to see your web site.

 

Learning Objectives

 

·         A organization’s website is a permanent promotion and advertisement that is available 24 hours a day, seven days a week, 365 days a year. The website can offer as much—or as little—information as the organization wants to.

·         You need to take into account computing power and bandwidth of the people who might access your website. If the receiver’s bandwidth is narrow, that is, their window on the World Wide Web is a 56 K modem—or less—much of the design and graphics, and even many of its features may be lost which can irritate the person accessing your site. 

 

 

Q&A

 

1.   What are some of the advantages your action sponsors/beneficiaries should gain from your website?

action sponsors/beneficiaries can “view” your organization through your website.   They should be able to see the organizational mission statement, products available, “meet” organization personnel, find email addresses and phone numbers.  They could also order on line if appropriate.

 

2.      What are some of the advantages your employees should gain from your website?

Internal pages on the website can serve as a communication tool for employees, providing organization news and information, procedural pages, product and service updates, phone/email directory and equipment ordering forms.

 

3.      What is the purpose of determining the organization mission statement?

The process of crafting the mission statement will help you determine why you actually have a web page and what you expect it to for you and the people who use it.