Training as a Communication Strategy
Learning Objectives
The training function is no longer a catalog of classes. Interacting with the potential internal or external beneficiary to learn their needs and then to develop custom content to help them achieve desired outcome is the recommended approach.
The
training and development function can act as both antenna to receive external data and as
course developers and facilitators to ensure that the market data is communicated to its
relevant stakeholders, both inside and outside the organization.
No organization exists in a vacuum. It must be responsive to its environment both external and internal. Trends in the external environment economic, social, technological, legal, demographic, and international can provide either opportunities or threats to the organization. Aspects of the internal environment the composition of its labor force, its investor relations, and its suppliers are sources of strengths, but can also be weaknesses.
The
training and development function can act as both antenna to receive external data and as
facilitators to ensure that appropriate skills are developed and that market data are
communicated to its relevant stakeholders, both inside and outside the organization.
Organizations that will succeed in the future are thoughtfully developing their most important resource: the people they employ. Developing custom content to help them achieve their desired outcome requires that the training professional assess needs and make recommendations about activities, readings, lessons, classes, work assignments, and pedagogical approaches that will help the learnersemployeesreach success.
Training and Development also needs to measure that success. According to the Learning Resources Network, 77 percent of organizations use reaction measures to measure training effectiveness; 36 percent use learning evaluations; 15 percent measure behavior change; and 8 percent measure results.
Trainers have the platform skills needed for effective training delivery, yet people who work on the line have the knowledge about and control of the work processes. Trainers are increasingly asked to impart training skills to people who are experts in subject matter. Thus, training others to train is a desired competency. With non-trainers conducting training, the training professional needs to hone his or her skills in locating resources, needs assessment, training design and development, and performance consulting.
Training delivery systems are in transformation. Approximately 80 percent of instruction is by live teachers, but about six percent now is remote, mostly online.
Computer-based training with no live instructor accounts for about 13 percent of training, while 9 percent is by on-the-job, self-study or other means. Currently, most computer-based training is primarily delivered via CDs. Training via intranet and over the Internet is likely to expand in the future.
As performance management systems and individual development plans replace the traditional appraisal system, increasingly your training beneficiary will be the individual employee. Training will be delivered just-in-time, not just-in-case. You'll see more training provided in response to individual development plans just when the employee needs the training.
External Factors
Economic
The
external, or macroenvironment, continually impacts the every organization. Although there
are many environmental factors that impact organizations , we will look at five general
factors that will affect any organization. Internal macroenvironmental factors that affect
all organizations are economic, technological, demographic, legal and regulatory, and
social. Well also look at international
macroenvironmental factors.
The price of labor has caused many lower-skilled manufacturing type jobs to be sent overseas from many developed countries, as domestic manufacturers try to keep a lid on the cost to produce goods. The cost of labor is often up to 70% of the cost of manufactured items.
We also cannot forget the role of government spending in the economy. Many large projects like dams and the armed forces could not be privately funded. When the government spends more than it takes in, inflation is often the result.
Technological Factors
Technological factors that affect organizations include satellite and wireless communications, cellular telephones, computers, and the Internet. They also include things like the use of programmable semiconductor chips, which have become an ever present part of many consumer goods, not just electronic ones. It is difficult for younger people to imagine, but many of us grew up in a world without computers, where the letters cc: actually meant that someone typed a carbon copy of the document.
Other technologically based trends in technology are listed at www.iaap-hq.org, and include the following:
1. Wireless technologies will reshape the computer sector of activity, no longer binding us by wires to our homes, offices, or buildings. Data compression will allow for larger amounts of information to be squeezed through limited bandwidths.
2. Voice and data will converge. Voice will be used to activate a system and "voice-mail" will have a whole new meaning.
3. Space-based satellite networks will allow for communications that are free from political whims, portable, and secure from vandals.
4. The rise of the Internet, intranets, and ERP ( organization resource
planning) has inundated project/programme purposees with more information than they can possibly digest. To
avoid information overload, IT managers will be spending more and more time on knowledge
management. Many organizations are even creating a
new position, that of chief knowledge officer, to oversee the effort. Many organizations even already have a Chief
Learning Officer to help in the application and use of new technologies for the
organization.
Legal Factors
New
laws are passed all the time that organizations must comply with. Recently,
Other laws and regulations that will impact project/programme purposees deal with environmental issues. These laws deal with defining clean air and water, nuclear and electric utility pollution and have a profound impact on any organization.
International Factors
There are numerous international factors that impact organizations . The following are just a small sample of the kinds of international trends that organizations need to be aware of.
According
to Andrew Crockett, General Manager of the Bank for International Settlements, consolidation
in the financial sector of activity is likely to be reflected increasingly in cross-border mergers
and alliances, as well as in the formation of groups spanning different financial
activities such as commercial banking, insurance, investment banking, and financial
consulting.
The
traditional emphasis on physical, chemical and biological hazards in the workplace is
still important and in many cases still accounts for the majority of research expenditure
in
Demand
for petroleum product is anticipated to increase by 11 million barrels per day, or by 16
percent, between 1995 and 2002, most notably Southeast Asia and the
Recently, the OECD Committee for Scientific and Technological Policy investigated four burgeoning issues in biotechnology: patent protection, safety problems that might arise in industrial mass production, R&D priorities, and economic impacts of biotech.
Suppliers
Buyer-supplier partnerships have emerged as excellent tools for organizations to use to maintain and enhance competitiveness. Without supplier management, organizations risk devastating quality problems, escalating costs, and ill-timed product shortages. When a part fails or a plane arrives late, beneficiaries do not ask who your supplier was; they hold you responsible.
Many
organizations not only manage their suppliers to keep costs down and reliability up; they form
partnerships with suppliers to deliver higher quality goods and services and lower cost
than they could on their own, sharing risks as they explore new technologies and markets.
How can organizations create and maintain high-performance supplier partnerships? How can they successfully manage their suppliers? And how can suppliers work most effectively with the organizations that buy their products while building a strong long-term relationship, which benefits both supplier and buyer?
organizations must develop a strategic measurement system, which also tracks employee, beneficiary, financial, and other key areas. Integrated into that system, supplier measurement is linked directly to the organization's strategy and goals, and is used in day-to-day decisions.
People are the key to change, not to mention trust,
information sharing, and teamwork. Culture, shared beliefs and behaviors, and motivation
have a proven, dramatic impact. Communication is the key to successfully managing the
partnership.