Involving Stakeholders

Project Communication Managemet

Communication for Participatory Approach and Transparency to Development Actions and Policies

See aslo: Participatory Approach and Transparency to Development Actions and Policies -  Participation Methods and Tools

Once stakeholders have been identified, the next step is to enlist their participation.

After this, sponsors and designers have sought to work with affected stakeholders through a variety of approaches. But "special" measures are needed to ensure that groups that are normally excluded from the decision making process have a voice. To achieve this, designers and sponsors have first organized the "voiceless," mandated their representation, held exclusive participatory sessions with them, employed "levelling" techniques that allow stakeholders at all levels to be heard, and used surrogates-intermediaries with close links to the affected stakeholders.

• Building Trust
• Involving Directly Affected Stakeholders
• Seeking Feedback
• Involving the Voiceless
• Involving the Opposition

Checklist of Stakeholder Roles  Individuals, groups, or agencies

• Developer of the program
• Funder of the program
• Person/agency who identified the local need
• Boards/agencies who approved deliver of the program at local level
• Local funder
• Other providers of resources (facilities, supplies, in-kind contributions)
• Top managers of agencies delivering the program
• Program managers
• Program directors
• Sponsor of the evaluation
• Direct clients of the program
• Indirect beneficiaries of the program (parents, children, spouses, employers)
• Potential adopters of the program
• Groups excluded from the program
• Groups perceiving negative side effects of the program or the evaluation
• Groups losing power as a result of use of the program
• Groups suffering from lost opportunities as a result of the program
• Public/community members
• Others

Where is their fundamental role? To make policies?  To make operational decisions?  To manage the acceptance of the outputs? To give sustainability to roject results? To provide input to evaluation?

See also:

• Understanding Community Organizations
• Partecipation Methods and Tools