The three major varieties of communication: propaganda, information, education
Depending on which one of the intended result of the intention
of communicating we can distinguish three main modalities of communication pragmatics:
Propaganda: When we aim at convincing their counterpart in a modality that responds to our interests or convictions.
Information: When we want to be as impersonal as possible, where what really matters is the "objective" content of the communication and the human relationship amongst the actors is not considered important (and not made explicit).
Education: When the communication is a service given to the beneficiaries, with the objective of enlarging three horizon of possibilities and choices .
In a gratifying human relationship the counterparts are able to shift roles and change the amongst these three fundamental modalities in order to better achieve their objective and reinforce their social identity.
Communication is never
an objective in itself, but it is always a means to produce an effect, that according to
the three modalities of human relationship that we identified can be
increase the power of the protagonist by
generating persuasion in the target audience;
allow the counterpart to make informed choices by
providing knowledge of facts and intentions;
educate so that the counterpart can extend
her/his horizon of possible choices.
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See also: