Seduction is just the subtle way of asking the other to conform to our interests. It is the feminine approach towards command. The masculine approach would be the use of force. The masculine order sounds like: "if you don’t obey I will beat you up". The feminine approach is: "if you obey, I’ll make you happy". But in both the cases, the purpose is the same: exercise power upon the other, in order to let the other obey.
(I’m naturally talking about the masculine and feminine approach as tendencies of the two genders. It doesn’t mean that the feminine boss will not use the power approach or that the masculine boss will not use the seduction approach.)
What I’m saying is that seduction is the feminine arm and "danda" (violence) is the masculine arm. Do you remember the four arms that Kautilya talks about in the Arthashastra? They are "sama, dana, bheda and danda" i.e. indifference, gift, discrimination and violence. Try always to have this classification in mind while you conduct your strategies. Strategy is different from co-operation. You have to use a strategy when you want to win over. In order to win over, you must have arms.
Ads are the way I try to seduce with the media. But that is not the only way I can try to influence people. I can also use the media to threaten violence if you do not comply with my orders. And in some cases, it may be more efficacious. It depends on who is threatening whom.
If your boss puts an announcement on the notice board saying "If you do not complete your assignments….", that’s a positive statement that will be very efficacious. Will authority be more efficacious than seduction? It depends on the relationship and the degree of force of both. But in any case, if you want to persuade, you must use one of these two means: seduction or authority.