Communication
Instruments
Tasks, tools and elements of communication
Overview
E-Mail
E-mail is changing the way the entire
world communicates and does project/programme purpose. It makes it easier to stay in touch with work from
the road or from home, and also improves our ability to get access to people and organizations
around the world.
Memos and Letters
The ability to
compose an effective project/programme purpose letter or memo is a highly prized skill. They are also more
secure than electronic communication, as well as easier to store and manage for long
periods.
Presenting Your Ideas
;
Creating Effective Presentations Every
speech or presentation has three main sections: the introduction, the body and the
conclusion. A speech also includes transitions for coherence.
Meetings, Problem Solving and Decision Making
Annual Reports and other Financial Documents
Financial documents are all about financeincome and expenses, budgetary predictions
and budgetary reality, profit and loss. The focus is on the content. The content put there
by the organization, however, is only part of the message. It is important to look at what you
are producing and develop the ability to see these documents as the rest of the world sees
them.
News Releases [Print, Electronic, and Video]
A organization can shape and control the news releases it delivers to the media.
Regardless what the organization might want, however, the media shapes and controls the
message it passes on to its consumers. You can prepare releases that increase the chances
of getting your message out to the public in the way you want it presented. At times it is
even possible to circumvent the media entirely and take your message directly to the
public.
Organization Web Sites
Unlike newspaper,
magazine, TV, or radio advertising, which has to be paid for every time it runs, a
organizations website is a permanent advertisement that is available 24 hours a day,
seven days a week, 365 days a year. Unlike conventional advertising, websites can be as
big or as small as the organization wants to make them, and offer as muchor as
littleinformation as the organization wants to offer.
Marketing and Advertising For all practical purposes,
when it comes to what people think, perception is realityeven if and when the
perception is wrong. A organizations advertising and marketing departments help
create and shape those perceptions.
Employee Newsletters
: Employee newsletters and magazines are
designed to be read by employees and, at times, their immediate families. They tend to
focus more on what employees are doing than on what the organization is doing.
External Magazines and Newsletters
Unlike
a news release, a organizations external publications go directly to the outside
worlduntouched, unfiltered, uninterrupted, and without comment by the media,
competitors, government agencies, or critics.
As we will see, some external publications are regularly issuedsuch as weekly
newsletters, monthly magazines, or annual reports. Others are special projects created to
deal with specific issues.
Some of these publications go to current and past employees and their families, and are
focused on employee news. Others go to known and potential beneficiaries, and the focus is on
the product and on how to best make use of it. These publications are often filled with
testimonials and product-use stories.
Intranet
An Intranet is, in effect, a private
Internet. While the Internet can be thought of as the World Wide Web, think of the
Intranet as the organization Wide Web. It is a closed system, like a private library, or club,
that only members can access.
Events: Conferences, seminars,
symposia, etc.
Organizationally sanctioned Social events Some
organizationally sponsored social events are just opportunities for employees to get together
and relax, or celebrate. Such events can also be used to make important announcements, or
to introduce new programs and goals, products, employees, or managers. Regardless of their
purpose, the way they are run and the way the people attending them behave are all part of
the organizational culture.
Training as a Communication
Strategy
Communicating Financial
Information
Public Affairs and Public Relations organizations
are not always seen as they would like to be seen, nor are they always seen the way they
actually are. Public affairs and public relations staffs and consultants have the
often-thankless job of telling a organization or its management just what the public really
thinks about them and their products or servicesand then coming up with a way to
change that opinion.
Speakers Bureaus
A organization
speaker bureau is a direct link to the outside world. Every time the bureau supplies a
organization employee or executive to speak to an organizationprofessional, fraternal,
school, or communitythe organization has a chance to hand deliver its
message to a target audience.
Assignements
on Communication
Instruments: The Tools of the Trade