Addressing Resitance
Communicating with Internal and External Stakeholders
Persuasion
and Negotiation You might have valuable information and great
ideas, but unless you can get them across, they are worthless. Persuasion is the
ability to induce to undertake a course of action or embrace a point of view by means of
argument, reasoning, or entreaty. Persuasion is explicit and direct, while
manipulation is implicit and deceptive. Influence is the ability to produce an
effect on someone else.
Negotiation is a process where two or more people or parties who have conflicting
interests attempt to reach agreement when neither side has the formal power—or the
desire to use it—to get its own way. There are two types of negotiation: Distributive
and Integrative. Distributive negotiations can be thought of as disputes over a
“fixed pie.”
To persuade others to your point of view you need to show what’s in it for
them. You need to highlight how you’re your proposal meets their needs.
Establish common ground with others and show how your ideas will lead to shared
benefits.