Communication and Evaluation
The Challenge of Designing, Executing and Implementing the
Development Programmes and Actions
TVP Manual - Section 2: Development
Communication in Action: steps and tools -
Project management demands a free flow of communication with and
among project team members, and internal and external project
stakeholders. The project team needs frequent information from each
of its team members to complete and improve the project and to
understand the needs and expectations of the project's
beneficiaries. Project Communication management is the systematic
planning, implementing, monitoring, and revision of the exchnage of
information amongst the project team and the project stakeholders .
Project communication management aims at timely and appropriate
generation, collection, dissemination, storage, and ultimate
disposition of project information and knowledge.
Types of Project Communication |
- Internal communicating within the project team - External communication with upper management, beneficiaries, and external players - Close-out reporting |
Communication among all project stakeholders is one of the main factors for the project success. It is a prerequisite of getting the things done in the right way and in the right time. Knowledge is power: sharing knowledge is reciprocal empowering amongst project stakeholders.
A good project
plan has, in the
methodology section, a sub-section dealing with communication
management. A good project
implementation plan always
contains a communication
plan; in any case it is important to plan communication at an
early phase of project execution. The communication plan describes
how the information a and communication needs of project
stakeholders will be met: a communication manager will design, and
implement such a plan; thereafter s/he will evaluate how efficient
and efficacious communication has been as a support activity
facilitating all other project tasks.
Never
underestimate communication in project management.
Communicate well, and the project will succeed. Communicate
poorly, and even the most efficient efforts may be
misperceived, misunderstood and poorly valued. |
In order to prepare and distribute properly the right information to the right stakeholders, the communication manager needs to:
- Analyse the communication needs of each stakeholders
- Identify the information for fulfilling the information needs of each stakeholder
- Identify the Method and the Effort Required
- Prioritise the Communication Options
Information distribution includes project performance reporting, but
is not limited to that: it entails also all tasks required to
satisfy the information needs of all project stakeholders.
Proper information delivery to external stakeholders is essential
for the following features of project execution.
- Manage Acceptance of Deliverables
- Manage Organizational and Behavioural Change
- Gain Project Acceptance
In the structure of the project, communication management is
considered one of the facilitating processes (along with quality
planning, staff acquisition, risk response planning, procurement
planning, solicitation planning). "Facilitating" does not mean
unessential or optional: it only means that it is a process that
varies in the sequence, is performed in parallel with other
activities, have a two-way feedback loop with many core processes.
(core processes of project management instead are performed
sequentially and are divided into three main phases, i.e. project
planning, project execution, project closure).
Communication, management and organizational development
With all focus on project management techniques, such as planning,
scheduling, cost management, etc., it's easy to forget that
communication occupies 90% of a project manager's job time. This
includes conflict management, resolving ethical dilemmas, team
building - all the soft skills that can make or break projects. In
fact, most project failures are in some way tied to a lack of
communication. Many projects are perceived as failures due to poor
communication, even if all the technical components are done right.
Likewise, there are projects where many mistakes are made, but the
project is considered a shining success because it was well
communicated.
Organisations are being increasingly asked to measure, i.e evaluate,
their performance, in terms of results: i.e. relevance, impact,
efficiency, effectiveness and sustainability of their programmes;
humanitarian, development, campaign and public programmes alike.
Stakeholders, including donors, are also demanding greater
transparency and accountability from organisations. This requires
that projects be developed within a logical framework (or a results
based logic model) through the project cycle management process, be
stakeholder participated at each stage and be based on the local
context, needs and problems. Since stakeholders involved in each
step are many and varied, the extent to which participation is fair,
representative and constructive will depend on successful
communication among them. Successful communication will directly
determine the quality of the project and the relevance, impact and
sustainability of project results. This, in turn, is directly
dependent on the capacities of the stakeholders, including
organisational staff. These capacities of the “what” and “how” of
project development, implementation and evaluation, are developed
among stakeholders through knowledge sharing, training and on-hands
mentoring and support, all of which need communication skills in
varying degrees.
So, here, we are looking at communication as “the tool” used by
managers for leading teams and programmes towards a results based
programme or project. It is also the tool by which lower level
employees can follow their leaders in a spirit of authentic
collaboration.
From this perspective, communication is seen in a wider sense than
the usual one. In this extended perspective, “communication” is not
just an “exchange of information”: it includes all human
interactions that make it possible to follow the steps of planning,
implementing and evaluating projects. Communication is not the
be-all and end-all of project management: technical aspects of
planning, budgeting, procurement, etc. are equally important. But it
is good human interaction (i.e. communication) that ensures
objectives are pursued, stakeholders are motivated, teams work
according to plans in a spirit of solidarity, the organization and
its persons are empowered and a process of continuous learning is
activated in the organization. (for further reference please see PMI
web site www.pmi.org).
On the one hand, this new importance of communication implies that
more training should focus on developing communication skills and
learning communication tools. On the other, it is training itself
that in learning organizations becomes a form of internal
communication. Training and development within organizations con be
seen as a strategic tool for the project/programme purpose and as a
forward-thinking vehicle for change. This new function of training
is much more than just the traditional role it once played in
organizations. Knowledgeable about needs assessment and familiar
with the latest training technologies, training professionals assist
the organization in communicating its mission, goals, and
objectives, as well as facilitating the achievement of the mission.
More and more organizations are giving space to the training
function to act as an independent project/programme purpose,
receiving its funding from the other functions. Though this is not
yet the norm, the move towards having the training department
function like a project/programme purpose is growing rapidly.
Why social enterprises need to plan communication management.
NGOs face a formidable communication challenge, as they become primary actors of social change. Change can be seen as an opportunity, but it also generates resistance. Hence, the need for a communication strategy that generates consensus for desired changes. Communication planning also enables spokespersons of the organization to respond adequately to objections and hesitations of those who believe that change is not desirable, not feasible or badly managed.
See Guideline: Why do organisations need to plan and manage their communication?
Project management demands a free flow of communication with and
among project team members, and internal and external project
stakeholders. The project team needs frequent information from each
of its team members to complete and improve the project and to
understand the needs and expectations of the project's
beneficiaries. Project Communication management is the systematic
planning, implementing, monitoring, and revision of the exchnage of
information amongst the project team and the project stakeholders .
Project communication management aims at timely and appropriate
generation, collection, dissemination, storage, and ultimate
disposition of project information and knowledge.
In the structure of the project, communication management is
considered one of the facilitating processes (along with quality
planning, staff acquisition, risk response planning, procurement
planning, solicitation planning). "Facilitating" does not mean
unessential or optional: it only means that it is a process that
varies in the sequence, is performed in parallel with other
activities, have a two-way feedback loop with many core processes.
(core processes of project management instead are performed
sequentially and are divided into three main phases, i.e. project
planning, project execution, project closure).
Attention: There is an important difference between Project communication and organizational communication . A project is a temporary and one-time endeavor undertaken to create a unique product or service, that brings about beneficial change or added value. This property of being a temporary and a one-time undertaking contrasts with organization processes, that are permanent ongoing perations aimed at creating the same product or service over and over again. The communication of these two systems is often very different and requires varying technical skills and philosophy, hence requiring the development of project management. Organizational processes instead are recurring and they regenerate themselves at the end of each completition.
A good Project
plan has, in the
methodology section, a sub-section dealing with communication
management. A good Project
implementation plan always
contains a Communication
plan; in any case it is important to plan communication at an
early phase of project execution.
In the the project execution phase, communication management is the
implementation of the plan and involves essentially two processes:
preparing (producing) and sharing (distributing) information.
In order to prepare and distribute properly the right information to
the right stakeholders, the communication manager needs to:
- Analyze the communication needs of each stakeholders
- Identify the information for fulfilling the information needs of each stakeholder
- Identify the Method and the Effort Required
- Prioritise the Communication Options.
Information distribution includes project performance
reporting, but is not limited to that: it entails also all tasks
required to satisfy the information needs of all project
stakeholders.
Proper information delivery to external stakeholders is essential for the following features of project execution.
- Manage Acceptance of Deliverables
- Manage Organizational and Behavioural Change
- Gain Project Acceptance
Communication among all project stakeholders is one of the main
factors for the project success. It is a prerequisite of getting the
things done in the right way and in the right time. Knowledge is
power: sharing knowledge is reciprocal empowering amongst project
stakeholders.
While executing the plan, the Project Manager must be aware of how
the organization will use the information, and whether the plan is
effective. He/she must be flexible and ready to modify the plan if
portions of it are not working as expected or communications needs
change within the Performing Organization.
The Project Manager should periodically assemble the Project Team to
review the status of the project, discuss their accomplishments, and
communicate any issues or concerns in an open, honest, constructive
forum. These meetings are ideal opportunities for the Project
Manager to gain insight into the day-to-day activities of Project
Team members, especially if the team is large and individual
interaction between the Project Manager and each team member is
infrequent.
Throughout the project, team members assess the project
communication plan. The original plan provides adequate information
to manage project communication. However, it is important to verify
whether the project communication plan is effective.
Periodically, the project manager asks the project stakeholders if
the project communication is sufficient to suit their needs. In some
cases, project stakeholders may need greater detail or more frequent
delivery. In other cases, certain stakeholders may need summary
information, or may request notification only if problems arise.
As a project progresses, events may occur to alter the way
information is accessed or change communications requirements.
During Project
Execution, the Project Manager and Project Team must again
review whether the Communications plan is still current and
applicable to the present phase of the project.While executing the
plan, the Project Manager must be aware of how the organization will
use the information, and whether the plan is effective. HS/he must
be flexible and ready to modify the plan if portions of it are not
working as expected or communications needs change within the
Performing Organization. Of the many mechanisms available to the
Project Manager, Status reporting is particularly useful for
communicating the performance of a project.
As a project progresses, events may occur to alter the way
information is accessed or change communications requirements.
During Project Execution, the Project Manager and Project Team must
again review whether the Communications plan is still current and
applicable to the present phase of the project. In addition to
having a solid Communications Plan in place, it is the
responsibility of members of the Project Team to exercise good
communication skill . Communication skill is critical to keeping
your stakeholders informed, supportive, and enthusiastic. Smart
planning and consistent information delivery keeps your project on
track and helps avoid confusion.
When composing correspondence, progress reports, meeting minutes,
etc., and when speaking with individuals face to face, the team
members are responsible for clear, unambiguous, and complete
communication of information. The receiver, in turn, must be sure
information is not only received correctly and completely, but that
it is understood. During Project Execution, the Project Manager,
Project Team, and Stakeholders will share information using a
variety of communication mechanisms.
Ofthe many mechanisms available to the Project Manager, Status reporting is particularly useful for communicating the performance of a project.
Project Team members must complete Progress
Reports providing
regular feedback to the Project Manager. These reports can serve a
dual purpose – as a reporting mechanism to the Project Manager and
also to the team member’s immediate supervisor. Progress
Reports should
document detailed descriptions of actual work accomplished and
include Team members’ estimates of the effort they feel will be
required to complete tasks. Progress
Reports should also
contain information regarding work to be done in upcoming weeks, and
list any issues preventing completion of required tasks. When
correctly completed by the Project Team, the reports are very useful
to the Project Manager for updating the Project Schedule, and for
anticipating issues and proactively planning ways for their
resolution. Using
the Progress Report prepared
by the Project Team, the Project Manager should complete a Status
Report to be
presented to the Project Sponsor. In this report, the Project
Manager measures the “health and progress” of the project against
the Project Plan.
Project Team members must complete Progress Reports providing regular feedback to the Project Manager. These reports can serve a dual purpose – as a reporting mechanism to the Project Manager and also to the team member’s immediate supervisor. Progress Reports should document detailed descriptions of actual work accomplished and include Team members’ estimates of the effort they feel will be required to complete tasks. Progress Reports should also contain information regarding work to be done in upcoming weeks, and list any issues preventing completion of required tasks.
See
the collection of tools for Reporting
project status
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See how these isses were analysed and debated in the Consultation process.
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How can you contribute to distribute and promote the utilization
of the knowledge resources and tools collected, organized and
made available through the TVP project?
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What do you think media professionals can do in order to support
the activities aimed at achieving the Millennium Development
Goals?
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How can you contribute to distribute and promote the utilization
of the knowledge resources and tools collected, organized and
made available through the TVP project?
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According to you the “world citizenship” is a modality of self
awareness that can be achieved by all? Whose responsibility is
it to build such an awareness?
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According to you what are the factors/persons/groups that may
contrast the diffusion of the manuals we are preparing? Why will
they contrast? What are their interests at stake?
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How can you contribute to distribute and promote the utilization
of the knowledge resources and tools collected, organized and
made available through the TVP project?
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